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Frequently asked questions

Honest answers, including the ones about money. If something is still unclear after reading this, ask us before you apply.

Joining Campflow

Who can join Campflow?

Campflow is a creator partner programme in South Africa for people aged 18 or older who publish content on Instagram, TikTok or YouTube, or who run a website, newsletter or blog. You need a genuine audience you can reach honestly. You do not need a company, a registered business or a large following.

How does the approval process work?

You apply with your details and social links. We review each application by hand, looking at the audience you reach and how you communicate with them. If you are a fit, we approve your account and assign campaigns that suit your audience. Until an account is approved it stays pending, and a pending account cannot sign in.

Does it cost anything to join?

No. Applying and participating is free. Campflow earns its share from the commission the affiliate network pays on approved conversions, which is why your share is expressed as a percentage of that commission rather than a fee you pay.

How do you handle my personal information?

We collect only what we need to review your application, issue your tracking links and pay you, and we process it in line with POPIA. Bank details are encrypted before they are stored. You can ask to see, correct or delete your information by contacting our information officer using the details on the privacy page. Full detail is in our privacy policy.

Commission and payouts

What counts as an approved conversion?

A conversion is recorded when someone you referred completes the action the campaign requires, such as finishing a survey or signing up. The affiliate network then verifies that it is genuine. Only conversions the network approves become payable. We never treat a click, a visit or an unverified sign-up as a conversion.

How much can I earn?

That depends entirely on your audience, the campaigns you are approved for, and how many of your referrals complete a qualifying action. Illustrative example only: if a campaign pays Campflow $2.00 for a validated conversion and your agreed share is 25%, you receive $0.50 and Campflow keeps $1.50. Your share is set per campaign and shown to you in your dashboard before you promote anything. This is not a projection or a promise.

When and how do I get paid?

Payouts are made in South African rand by EFT on a fixed schedule, once your approved and unpaid commission reaches the minimum payout threshold. Each payout uses the exchange rate recorded at the time the payout was prepared, so historic payouts are never recalculated. You can see pending, approved, allocated and paid amounts in your dashboard at any time.

What is a conversion reversal?

A reversal happens when the network or advertiser later decides a conversion was not valid — for example a duplicate sign-up, a fraudulent completion, or a cancelled order. The conversion is marked reversed and the amount is removed from what is owed to you. If it had already been paid, the adjustment is carried into a later payout where the creator agreement allows it. We never delete the original record; the history stays visible.

Do you guarantee that I will earn money?

No, and you should be cautious of anyone who does. Whether you earn anything depends on your audience and on how many of your referrals complete qualifying actions that the network then approves. Campflow does not promise income, and we do not pay for clicks, impressions or followers.

Who is responsible for tax on what I earn?

You are. Campflow pays you commission as an independent creator, not as an employee, and does not deduct income tax or issue an IRP5. You are responsible for declaring what you earn and for your own tax affairs. If you need advice, speak to a registered tax practitioner.

Content and rules

Why do my posts have to be approved before they go live?

Because each campaign has its own rules about what may be said and where it may appear, and the advertiser holds us to those rules. You submit your proposed post, caption or video for review. We check it against the campaign rules and either approve it, ask for changes, or reject it with a reason. Only approved content may be published. If you materially change approved content, it must be reviewed again.

What traffic and promotion methods are allowed?

Honest, organic promotion to your own audience through the channels a campaign permits. Every campaign lists its allowed channels and its prohibited methods before you accept it. Incentivised completions, fake or misleading leads, bot or automated traffic, cookie stuffing, self-referrals and misrepresenting the offer are banned. Breaking these rules risks reversal of the conversions and suspension of your account.

Do I have to tell my audience that my posts are promotional?

Yes. Every promotional post must clearly disclose that it is an advert or that you earn a commission. This is a condition of the creator agreement and is required by South African advertising standards. We disclose our role as well: Campflow earns a share of the commission on approved conversions.

What happens if my account is suspended?

If a campaign rule or the creator agreement is broken, we may suspend your account and your tracking links stop working immediately. Commission that the network reverses may be withheld. Where you have already earned approved and unpaid commission, we settle it in line with the creator agreement unless the agreement allows us to withhold it for a rule breach or an unresolved investigation.

Still deciding?

The how it works page walks through the whole process, and the creator agreement sets out the terms in full. If your question is about money, start with the agreement, because it is deliberately specific.