Choosing campaigns your audience actually wants
The highest-paying campaign on the page is rarely the best one for you. What matters is whether the people who trust you would want the thing being offered.
Last updated 11 November 2026
Choosing badly costs you twice. The post does not convert, so the effort is wasted, and the audience notices that the recommendation did not fit. The second cost is larger and slower than the first.
Start with the audience, not the payout
Ask one question first: who is actually following me, and what do they already spend money or attention on? A travel audience will complete a booking-related action and ignore a finance form. A personal-finance audience is the reverse. Your audience composition is the input, and the campaign list is the output.
If you are not sure who your audience is, your own comments are better evidence than your follower count. The questions people ask you repeatedly are a description of what they want.
Read the campaign rules before you plan anything
Every campaign carries conditions, and they decide whether your effort turns into approved commission:
- Which countries count. Traffic from an excluded country does not convert, however good the placement was.
- Which channels are allowed. Some campaigns exclude social platforms entirely, or exclude a specific one.
- Banned methods. Incentivising a sign-up, promising a reward, or instructing someone what to type are common bans, and they exist because the resulting actions get reversed.
- What counts as the action. A form that must be completed, a trial that must run its course, an account that must be used. A click is never the action.
The campaign categories page shows the kinds of campaigns that run here, without naming networks or listing live offers, because campaign availability changes constantly.
The three questions worth asking
- Would I send this to a friend? If the answer is no, the audience will reach the same conclusion, and they will reach it faster.
- Does the offer fit what I already talk about? The closer the match, the less you have to persuade anybody of anything.
- Can I explain it in one sentence without overstating it? If you need a paragraph of caveats or a promise of easy money, the campaign is not a fit.
Start small, then scale what works
One placement on one platform, measured over a week, tells you more than five placements published at once. Give the campaign a fair attempt, look at whether the clicks turned into approved conversions, and only then decide whether to repeat it. If it converted, do more of exactly that. If it did not, the answer is usually the match rather than the effort.
For what happens after a conversion is recorded, read approved conversions and why they get reversed. For the mechanics of the link itself, where to put your tracking link.