Where to put your tracking link
A tracking link is not a post. It is a door. Where you put the door decides how many people walk through it, and the best placement is not the same on every platform.
Last updated 11 November 2026
Most missed commission does not come from choosing the wrong campaign. It comes from putting a perfectly good link somewhere nobody clicks it, or from sending people to a page that does not match what they were promised.
Match the placement to the platform
- Instagram. The bio link is the reliable one, because it is always there. A link sticker in a story gets a higher share of clicks, but it disappears after a day. Use the sticker for a specific push and keep the bio link current for everything else.
- TikTok. The bio, and a pinned video that explains the offer. TikTok does not like outbound links inside the caption, so do not rely on one.
- YouTube. The description, above the fold, plus a verbal mention. Descriptions get read far more than people expect, but only the first two lines get read on mobile.
- A blog or newsletter. Inline, at the point where the reader has just been told why the thing is worth their time. A single link at the very end of a long piece gets missed by most readers.
- WhatsApp. Only in a group you run and where people expect it. Broadcasting a link to people who did not ask for it is a fast way to be reported, and the traffic behaves accordingly.
Give the link a reason to be clicked
A bare link asks the reader to do work: open it, work out what it is, decide whether they want it. A link with one sentence of context does the work for them. Say what is on the other side, who it is for, and what it costs. If a campaign has a limit, such as a country restriction or a minimum age, say so before the click rather than after it.
Do not oversell it. The conversions that hold are the ones where the person arrived expecting what they found. An inflated promise produces a click and then a reversal.
Test it yourself first
- Open your own link on a phone, with mobile data rather than wifi, the way your audience will.
- Check that the page that opens is the one you described.
- Check that it works from the platform you are posting on. Some in-app browsers behave differently from others.
- Only then post, and check your dashboard the next day: clicks should appear within minutes of the first one.
Placements that waste a link
- A link in a comment under your own post, where almost nobody looks.
- A link in a story that expires in a few hours when the audience is asleep.
- The same link used for two different audiences, so you cannot tell which one converted.
- A placement on a channel the campaign excludes, which produces clicks that do not count.
Your links are issued per campaign and appear in your dashboard. If you run more than one audience and want to see how each behaves, ask for a second link rather than reusing the first one. The FAQ covers the practical questions, and how Campflow works shows where each step happens.